KLASTER
This package is tailored for clients who seek a deeper understanding of the structure and grouping in their data. Cluster analysis is a machine learning technique that groups similar data together based enabling the discovery of natural structures within a dataset.
from 500 €*
*sorted to partially sorted internal data up to 20,000 rows of data and 20 characteristics (columns)
each additional row and feature €2
unsorted data €100
external data €100 (per database)
SERVICES INCLUDED
Data collection and preparation
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identification of data sources and extraction (numeric, categorical, ordinal data)
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cleaning and transformation
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application of an appropriate algorithm (k-means, hierarchical clustering).
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grouping data into clusters or groups based on similarities among data
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determining the optimal number of clusters
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position on the Scree Plot graph
Visualization and interpretation of clusters
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visualization of clusters for easier understanding of grouping and characteristics for each segment
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interpretation of clusters and identification of characteristics for each segment
Report
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generates the results of segmentation, interpretation of clusters, recommendations
Examples of analyses: market segmentation based on customer characteristics, analysis of users on social networks, grouping of products, locations, temporal data, etc.